SOLD OUT - The Body Confidence Event.  #ReshapeBeauty - 30 Nov 2016

Diversity in Advertising - Ditching Stereotypes - Nurturing Social Networks
A unique event that demonstrated the commercial & social value of promoting positive body imagery & explored the power of social media to influence body confidence - We shared practical solutions to shape empowering messages
to boost confidence and self-esteem

The UK's visionaries gathered at one groundbreaking event
30+ speakers spanning business, media, academia & government alongside charities & body confidence campaigns
Includes Unilever (Dove & Lynx/Axe), N Brown, Google, Sport for England, Be Real Campaign, Minister for Women & Equalities

Attendees included marketing, advertising, creative execs from digital & traditional communities, public sector & campaigners

Exceptional speaker line-up

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Groundbreaking programme

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Event supported by


 

Key themes covered

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  • Why is diversity on the rise?  Why it makes sense and money
  • How to achieve creative excellence and do good
  • Ditching stereotypes - How?
  • Social and traditional media - how do we build nurturing networks?
  • Inspiring and educating girls & women

Who attended

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  • Senior marketing, advertising & CSR executives across industries
  • Creative marketing, advertising, PR and social media agencies
  • Government, charities, campaigners and journalists

Speakers

  • A leading cast of speakers spanning top fashion & beauty retail, publishing, brands, charities, government and campaigners

Why this event?

For a long time 'ultra-thin, tall, young' was the only image of 'beauty' portrayed by the media.  Now high-profile fashion brands, publishers, retailers and cosmetics manufacturers are starting to re-evaluate their ideals of beauty and 'perfect' body.  Differently shaped models have emerged; media campaigns are starting to celebrate the diversity of beauty; social movements promoting positive body imagery are starting to disrupt the status quo.  Yet the majority of marketing campaigns have not taken the leap and still portray a very narrow vision of beauty.  

It's time for brands and businesses to lead the way in promoting body image, personal acceptance and the beauty of diversity.