SOLD OUT - The Body Confidence Event. #ReshapeBeauty - 30 Nov 2016
Diversity in Advertising - Ditching Stereotypes - Nurturing Social Networks
A unique event that demonstrated the commercial & social value of promoting positive body imagery & explored the power of social media to influence body confidence - We shared practical solutions to shape empowering messages
to boost confidence and self-esteem
The UK's visionaries gathered at one groundbreaking event
30+ speakers spanning business, media, academia & government alongside charities & body confidence campaigns
Includes Unilever (Dove & Lynx/Axe), N Brown, Google, Sport for England, Be Real Campaign, Minister for Women & Equalities
Attendees included marketing, advertising, creative execs from digital & traditional communities, public sector & campaigners
Event supported by
Key themes covered
- Why is diversity on the rise? Why it makes sense and money
- How to achieve creative excellence and do good
- Ditching stereotypes - How?
- Social and traditional media - how do we build nurturing networks?
- Inspiring and educating girls & women
- Senior marketing, advertising & CSR executives across industries
- Creative marketing, advertising, PR and social media agencies
- Government, charities, campaigners and journalists
- A leading cast of speakers spanning top fashion & beauty retail, publishing, brands, charities, government and campaigners
Why this event?
For a long time 'ultra-thin, tall, young' was the only image of 'beauty' portrayed by the media. Now high-profile fashion brands, publishers, retailers and cosmetics manufacturers are starting to re-evaluate their ideals of beauty and 'perfect' body. Differently shaped models have emerged; media campaigns are starting to celebrate the diversity of beauty; social movements promoting positive body imagery are starting to disrupt the status quo. Yet the majority of marketing campaigns have not taken the leap and still portray a very narrow vision of beauty.
It's time for brands and businesses to lead the way in promoting body image, personal acceptance and the beauty of diversity.