The Body Confidence Event - Highlights
The Commercial Case for Diversity in Advertising and Social Media
30 November 2016 - Sold Out
SOLD OUT - The Body Confidence Event. #ReshapeBeauty - 30 Nov 2016
Diversity in Advertising - Ditching Stereotypes - Nurturing Social Networks
A unique event that demonstrated the commercial & social value of promoting positive body imagery & explored the power of social media to influence body confidence - We shared practical solutions to shape empowering messages
to boost confidence and self-esteem
The UK's visionaries gathered at one groundbreaking event
30+ speakers spanning business, media, academia & government alongside charities & body confidence campaigns
Includes Unilever (Dove & Lynx/Axe), N Brown, Google, Sport for England, Be Real Campaign, Minister for Women & Equalities
Attendees included marketing, advertising, creative execs from digital & traditional communities, public sector & campaigners
Event supported by
Key themes covered
- Why is diversity on the rise? Why it makes sense and money
- How to achieve creative excellence and do good
- Ditching stereotypes - How?
- Social and traditional media - how do we build nurturing networks?
- Inspiring and educating girls & women
- Marketing, advertising agencies
- Creative, PR and social media agencies
- Brand leaders across fmcg
- CSR executives
- Government representatives
- Campaigners and political lobbyists
- A leading cast of speakers spanning top fashion & beauty retail, publishing, brands, charities, government and campaigners
- Includes Unilever, N Brown, Google, Sport For England, Minister of Women & Equalities
Why this event?
For a long time 'ultra-thin, tall, young' was the only image of 'beauty' portrayed by the media. Now high-profile fashion brands, publishers, retailers and cosmetics manufacturers are starting to re-evaluate their ideals of beauty and 'perfect' body. Differently shaped models have emerged; media campaigns are starting to celebrate the diversity of beauty; social movements promoting positive body imagery are starting to disrupt the status quo. Yet the majority of marketing campaigns have not taken the leap and still portray a very narrow vision of beauty.
It's time for brands and businesses to lead the way in promoting body image, personal acceptance and the beauty of diversity.
View Event Promo Video by Made +
Promotional film created by @yoniweisberg, @ChiefTV and @MadeWith_
Statistics featured in film are taken from the Girlguiding’s Girls’ Attitudes Survey 2016
66% of 17-21 yr old girls say they are not pretty enough - 59% of 17-21 yr olds believe they should lose weight - 61% of 17-21 yr olds say they need to be perfect
Sold Out: Body Confidence, Why Size Doesn't Matter.
4th June 2013, London School of Fashion
Be You Talks, formerly known as Be Real Talks, launched its inaugural sell-out consumer event at the London College of Fashion in 2013. An original line up of entertainers, comedians, stylists, artists and psychologists inspired the audience to feel empowered and make positive change in their lives. The event was a cross between a theatre experience, comedy club with a funky workshop element. A one off original night of fun and thought provoking talks.
Dr Linda Papadopoulous, Psychologist
Natasha Devon MBE and Ruth Rogers Co-Directors, The Body Gossip Campaign
Hollie McNish, Performance Poet
Deborah Frances-White, Comedian
Sarah Jane Szikora, Figurative Artist
Sophie and Audrey Boss, Authors of Beyond Chocolate
Maddie Sparkles, Life Coach and Entertainer
Carol Spenser, Stylist & Best Selling Author
The event was supported by Body Gossip, Bare Escentuals, Spabreaks.com, Beyond Chocolate, agency.com and Curvy Kate.
Our drinks and food sponsor, Leon
Our charity partner Beat.