The Body Confidence Event.  #ReshapeBeauty
Timings subject to change and will be confirmed before event

Introductions

ARRIVAL (8.30am)

CHAIR'S INTRODUCTION (9.00am)
Meaghan Ramsey, Partner, Brunswick Group 

OPENING KEYNOTE (9.15am)
Caryn Franklin MBE, Fashion Commentator and Campaigner

Morning Sessions

A. THE STATE OF BEAUTY CONFIDENCE - WHAT IS THE REAL STORY FOR HOW WOMEN AND GIRLS ARE FEELING IN THE UK AND BEYOND?

  • Why low body confidence actually matters economically and socially?
  • How do British women and girls compare to women and girls globally regarding their beauty confidence and why?
  • Practical applications for change including the Be Real Pledge
    Stacie Shelton, Global Head of Education and Advocacy, the Dove Self-Esteem Project (DSEP), Unilever
    Liam Preston, Public Affairs Manager, YMCA and Head of the Be Real Campaign
    Sophie Walker, Women's Equality Party Leader
    Megan Jayne Crabbe @ bodiposipanda body confidence activist and blogger
    Moderated by Becky Hewitt, Communications Director, Girlguiding

B. DIVERSITY ON THE RISE
WHY POSITIVE BODY IMAGE MAKES SENSE AND MAKES MONEY

  • Normalising diverse campaigns
  • Shifting the beauty paradigm
  • Dangers, challenges, risks
  • Hard evidence of sales uplifts from positive campaigns
    Ed Watson, Global Comms Director, N Brown and ex PR Director Debenhams
    Tanya Joseph, Director, Business Partnerships at Sport England, This Girl Can
    Caryn Franklin MBE, Fashion Commentator and Campaigner
    Holli Rubin, Psychotherapist and Body Image Specialist
    Moderated by Meaghan Ramsey, Partner, Brunswick Group

TEA & COFFEE BREAK

C. KEYNOTE - UK’S MINISTER OF WOMEN & EQUALITIES
Caroline Dinenage MP - subject to Parliamentary business

D. HOW TO ACHIEVE CREATIVE EXCELLENCE AND DO GOOD

  • How to portray women’s body diversity as ‘normal’ in campaigns – tackling the creative challenge
  • How to celebrate female achievement and embrace women's body diversity - getting it 'right creatively
  • Change the conversation brands have with women
  • Create campaigns to inspire female audiences without alienating the male audience

Ben Akers, Creative Director, Founder, Made With +
Rachel Pashley, Global Board Planning Director, JWT
Eloise Smith, Executive Creative Director, Mullen Lowe Profero
L.A Ronayne, Creative Director, Havas
Moderated by Fern Miller, Chief Marketing Officer, International, DigitasLBi

LUNCH BREAK (1.00pm) and Positive Body Image Hackathon led by Gemma Jones and Grace Flavin at Space Doctors

Afternoon Sessions

E. CASE STUDY: EXPLORING THE POWER OF DITCHING GENDER STEREOTYPES
Fernando Desouches, Global Brand Director, Axe, Unilever

F. PANEL DISCUSSION: DITCHING GENDER, AGE, SIZE, RACE STEREOTYPES - WHY IS THIS VITAL?

  • Why Body Stereotypes are on their way OUT
  • Why representing diverse size, age, gender IS non negotiable
  • Normalising diversity

Hannah Isichei, Head of Marketing and PR, Curvy Kate
Ali Hannan, Founder, Creative Equals
Anna Shillinglaw, Owner, Milk Management
Kelly Knox, Model, Diversity not Disability
Moderated by Alexandra Matine, Senior Strategist, 72andSunny 

TEA & COFFEE BREAK

G. SOCIAL AND TRADITIONAL MEDIA
HOW DO WE TURN COMMUNICATION CHANNELS INTO POSITIVE NURTURING NETWORKS?

  • Examples of positive social campaigns – future strategies
  • Magazines, blogs and beyond – can we create new role models?

Nishma Robb, Head of Marketing, Google
Elizabeth Kesses, Author ‘The Ugly Little Girl’
Nicola Kemp, Trends Editor, Campaign Magazine
Dr Amy Slater, Senior Research Fellow University of West England
Moderated by Amy Abrahams, Journalist

H. INSPIRING GIRLS AND WOMEN TO BE LEADERS

  • Creating new role models

Jo Swinson, Director at Equal Power Consulting and former Business Minister
Kate Hardcastle, Founder, The Positive Image Campaign
Vanessa Sanyauke, Founder and CEO, Girls Talk London
Moderated by Meaghan Ramsey, Partner, Brunswick Group

I. EDUCATION FOCUS – AWARD WINNING CAMPAIGNS AND FUTURE GOALS

  • Self-esteem programmes to date – challenges and lessons learned
  • What works
  • Future goals

Nicky Hutchinson and Chris Calland, Not Just Behaviour
Dr Beth Bell, Senior Lecturer, York St John University
Dr Phillippa Diedrichs, Associate Professor at Centre for Appearance Research, University of the West of England
Martin Finn, Managing Director, EdComs
Moderated by Martin Finn, Managing Director, EdComs

CHAIR’S CLOSING COMMENTS (5.20pm)
Meaghan Ramsey, Partner, Brunswick Group 

EVENT CLOSE (5.30pm)