The Body Confidence Event - Reshape Beauty 2016

Diversity In Advertising -  Ditching Stereotypes - Creating Nurturing Social Campaigns

Event Programme

Please note, timings are subject to change and will be confirmed to you once you have registered

 

Introductions

 

 

8.30am

9.00am

 

9.15am

COFFEE AND TEA

CHAIR'S INTRODUCTION
Meaghan Ramsey, Partner, Brunswick Group and ex Global Director Self Esteem Project, Dove, Unilever

INTRODUCTION & OPENING KEYNOTE
Caryn Franklin MBE, Fashion Commentator and Campaigner


Morning Sessions

9.30am


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A. DIVERSITY ON THE RISE
WHY POSITIVE BODY IMAGE MAKES SENSE AND MAKES MONEY

  • Normalising diverse campaigns
  • Shifting the beauty paradigm – positive impact
  • Dangers, challenges, risks
  • Hard evidence of sales uplifts from positive campaigns

Ed Watson, Global Comms Director, N Brown and ex PR Director Debenhams, UK

Caryn Franklin MBE, Fashion Commentator and Campaigner

Susie Orbach, Psychotherapist, Social Critic and Writer

B. KEYNOTE - UK’S MINISTER OF WOMEN & EQUALITIES
Caroline Dinenage MP

BREAK

C. HOW TO ACHIEVE CREATIVE EXCELLENCE AND DO GOOD

  • How to portray women’s body diversity as ‘normal’ in campaigns – tackling the creative challenge
  • How to celebrate female achievement and embrace women’s body diversity – getting it ‘right’ creatively
  • Change the conversation brands have with women
  • Create campaigns to inspire female audiences without alienating the male audience

 

Ben Akers, Creative Director, Futerra Creative, UK

Rachel Pashley, Global Board Planning Director, JWT, UK

Eloise Smith, Executive Creative Director, Mullen Lowe Profero

Moderated by Fern Miller, Chief Strategy and Insight Officer, International, Digitas LBi

 

 

 

 

 

D. A BODY IMAGE CODE OF CONDUCT – WHAT IS IT AND HOW CAN IT HELP?

Looking at the recently launched code of conduct guidelines for influencers.

Dove, Unilever

Be Real Campaign


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